Ex-Startup Founder Turned Business Researcher

After Burning $40K on a Failed Tech Startup, I Spent 6 Months Finding the Perfect "Boring" Business

Ice delivery. Strong margins when you control the route. Zero competition doing it right. I documented every supplier, every script, every system. Now I'm giving it away.

Note: This program covers regular bagged ice delivery only (not dry ice).
$40K Lost on Tech Startup
200+ Hours Researched
Free Community Access
My Story

"I Was the Guy Who Thought He Was Too Smart for Simple Businesses"

Hey, I'm Alex Chen. For years, I chased the Silicon Valley dream. Built a SaaS product. Raised some money. Hired developers. Did everything "right."

18 months and $40,000 later? Dead startup. Zero customers. Just another failed founder with an expensive education in what doesn't work.

That failure forced me to confront an uncomfortable truth: I was solving problems that didn't exist while ignoring businesses that actually make money.

The Moment Everything Changed

Sitting in a Starbucks, broke and defeated, I overheard a contractor on the phone: "We need 40 bags of ice delivered to the Century City site by 7am. I don't care what it costs."

I pulled out my laptop and started researching. What I found shocked me:

• Many job sites have hydration and heat-safety policies that require reliable cold water access
• They pay $8-12 per bag for reliable delivery
• Wholesale ice costs $2-4 per bag
• Almost nobody is doing this systematically

That's when my engineering brain kicked in. Not to build another app. But to systematically research and document every aspect of this "boring" business.

6 months later, I have 150+ verified suppliers, proven scripts, customer acquisition systems, and a complete blueprint.

Now I'm not just sharing the research. I'm building this business publicly, documenting every win and failure along the way.

The 6-Month Journey That Built This System

From random idea to complete business blueprint

Month 1

The Supplier Hunt Begins

Started calling ice distributors. First 50 calls were disasters. Wrong questions, wrong approach. But I kept a spreadsheet of every call, every response.

"Learned that saying 'I want to start an ice business' got me nowhere. Saying 'I handle overflow delivery for events' opened doors."
Month 2

Cracked the Wholesale Code

Discovered the magic words that get wholesale pricing: "contractor account," "NET 30," and "standing weekly order." Built relationships with 30+ suppliers.

"One supplier in LA told me: 'We love delivery guys. You solve our last-mile problem. Here's my cell - call me direct.'"
Month 3

Mapped the Customer Universe

Interviewed 50+ potential customers. Construction superintendents, event planners, restaurant managers. Documented their exact pain points and what they'd pay to solve them.

"Construction super told me: 'If you can guarantee 7am delivery, I'll pay whatever you charge. Ice failure = OSHA violation.'"
Month 4

Built the Operations Playbook

Researched equipment, vehicles, routes. Created spreadsheets for profit calculations. Found the exact coolers that maximize capacity while fitting in a standard truck bed.

"Discovered that 150-quart marine coolers hold ice 3x longer than standard coolers. Game changer for afternoon deliveries."
Month 5

Scripted Every Interaction

Wrote and tested 27 different scripts. Cold calls, emails, voicemails. Documented what works, what doesn't, and the exact objection handlers that close deals.

"The winning opener: 'I specialize in emergency ice delivery for construction sites. Who handles your crew hydration compliance?'"
Month 6

Packaged the Complete System

Organized everything into an actionable blueprint. Not theory - actual contacts, real scripts, proven systems. Plus committed to monthly updates as I build this myself.

"This isn't a course. It's a business in a box with my ongoing journey as proof it works."

Why I'm Giving This Away 100% Free
(When I Could Sell It)

Accountability

Having members following my journey keeps me accountable. I can't quit when people are watching and learning from my progress.

I Need Case Studies

I want 30 people to succeed with this. Once I have proof that my system works for others, I might sell it later. But right now, I need your success story.

Network Effect

Members share discoveries. Someone finds a new supplier. Another tests a new script. We all benefit from collective intelligence.

Look Behind the Curtain

Real screenshots from my actual research files

📊

Supplier Database Sample

From my 150+ supplier spreadsheet
Row 47: LA Ice Distributors | 213-555-XXXX | Contact: Maria
Pricing: $2.50/bag (100+ bags) | Delivery: No | Pickup Hours: 4am-8pm
Notes: "New businesses welcome, prefers NET 30 but will do COD initially"
Territory: Downtown LA, East LA, South LA
Special: 10% discount for standing weekly orders over 500 bags
📝

Proven Phone Script

52% success rate with construction sites
"Hi [Name], I specialize in emergency ice delivery for construction sites.

Quick question - who handles making sure your crew has ice for their water stations?

[They respond]

Got it. Look, I know OSHA compliance is critical. I deliver pre-7am so your crew always has cold water. I work with Turner, Clark, and Hensel Phelps on their LA projects.

What's the best way to get on your approved vendor list for ice delivery?"
💰

Profit Calculator

Real numbers from actual research
Construction Site Deal (30 workers):
Daily Need: 20 bags @ $10/bag = $200
Your Cost: 20 bags @ $3/bag = $60
Delivery Time: 30 minutes
Daily Profit: $140
Weekly (5 days): $700 profit
Monthly (20 days): $2,800 profit from ONE customer

Profit Calculator

Estimate your weekly earnings based on your current pricing and costs. Play with the numbers to see the power of volume.

50 bags
Profit Per Bag
$5.50
Weekly Net Profit
$275.00
Monthly Potential
$1,100.00

Let's Address the Elephant in the Room

🚀

The Transformation is Real

Last year I was burning cash. Today? I am delivering ice all over town. The system isn't just theory anymore—it's a battle-tested operation generating real revenue. I went from "implementation phase" to profitable routes, and now I'm handing you the keys to do the same.

💭

"Why would suppliers work with me?"

Suppliers WANT delivery partners. They make ice, they don't want to deliver it. You solve their last-mile problem. I've already identified 150+ who explicitly said "we work with new delivery businesses." You're not begging - you're offering a service they need.

📍

"What if I'm not in Southern California?"

The supplier list is SoCal-specific, but everything else works anywhere. The scripts, customer acquisition strategies, pricing models, and business systems are universal. Plus, I show you exactly how I found suppliers so you can replicate it in your area.

🚗

"I don't have $10K for a refrigerated truck"

You don't need one. Start with any vehicle + quality coolers. My research shows marine coolers keep ice frozen for 5+ days. Total equipment cost under $500. Scale up to a refrigerated truck after you have customers. I'm starting the same way.

⏰

"How much time does this really take?"

Part-time: 2-3 morning deliveries = $400-600/week (2 hours/day). Full-time: 8-10 daily routes = $2,000-3,000/week. Start small, scale based on demand. I'm starting with morning runs before my day job.

Everything Inside the System

Download all files immediately. Updates monthly.

📍 The Living Supplier Directory (Worth $47/month alone)

  • ✓
    150+ Verified Ice Wholesalers Every call made, every price confirmed, every contact verified in last 90 days
  • ✓
    Direct Decision Maker Contacts Not general numbers - actual names and direct lines of people who approve accounts
  • ✓
    "New Business Friendly" Tags Suppliers specifically marked who said "we welcome new delivery partners"
  • ✓
    Monthly Verification Updates I call 10 suppliers monthly to verify info and add new ones as I find them

🎯 Customer Acquisition Blueprints

  • ✓
    Construction Site Playbook How to find sites, who to call, what to say, how to price, contract templates
  • ✓
    Event Venue System Wedding venues, corporate events, festivals - highest margins but irregular
  • ✓
    Restaurant Quick-Start Target restaurants with broken ice machines for immediate sales
  • ✓
    Corporate Account Strategy How to get NET 30 terms with office buildings and facilities

🚀 My Live Journey Updates

  • ✓
    Monthly Progress Reports Real numbers: costs, revenue, profit, time invested, lessons learned
  • ✓
    Win/Fail Documentation What worked, what didn't, what I'd do differently
  • ✓
    New Discoveries New suppliers, better scripts, optimized routes - all shared in real-time
  • ✓
    Member Q&A Responses Your questions answered based on my actual experience building this

Join the Founding Beta Group

Get lifetime access to the entire system for $0.

$0/month

⚠️ Beta Spots - 3 of 60 filled

✓ Download everything instantly
✓ No credit card required
✓ Access to private community
✓ Lock in free status forever

🎯 Why Limit Free Access?

I want to personally support each member. With 30 people, I can answer emails, share detailed updates, and build real relationships. I'm trading my research for your feedback and future case studies.